About

Acke Forsman creates charming and visually arresting films, seamlessly moving between live action, animation, and CG—“whatever discipline fits the story best is what we’ll use.” 


Growing up in the north of Sweden, Acke's passion for curating art exhibitions, installations, and music events sparked his interest in blending seemingly discrete disciplines. Expanding into music videos and commercials, Acke founded the production company Popcore. Notable accolades for the team include Swedish Grammys for their Kent and Laleh promos and an American Grammy nom for Underoath’s "Writing On The Walls."

Acke struck out solo as both a creative producer and director, developing his stellar reputation for music videos and commercials. He directed a magical roller coaster ride for The Heart Pharmacy's "Long Live Life" and created the delirious visual masterpiece for Dizzee Rascal's hit single, "Bonkers."

Acke has won awards for the innovative piece "Long Live the Right of Common Access" for the telecom company Telenor and for his stop-frame animation for Volvo, "Build Your Own Car." He recently picked up 7 Spike Awards for his huge IPL hit "The Carnival." Acke's filmic storytelling features magical and visually captivating films that always have a warm human touch. He loves to do things in an analog and hand-crafted manner as much as using computer animation.

In the last two years Acke has led successful campaigns for major brands such as Atlantis, Standard Chartered, and Emirates. In addition to his directorial success, he is somewhat of an AI wizard, frequently holding lectures and courses on the creative use of AI for prominent companies like H&M and IKEA. Acke also works as a VFX producer for clients including Colgate and Bayer, showcasing his versatile skill set and dedication to excellence in every project he undertakes.